Experience
Decades of product leadership distilled into practice.
Experience built across product, technology, and commercialization.
Background
Where the work comes from.
Cestone Product Advisory brings more than 20 years of experience building, scaling, and transforming products, platforms, portfolios, and product organizations across healthcare, life sciences, and enterprise software.
The work spans the full product lifecycle — from market discovery and product strategy through development, commercialization, adoption, and scale — with leadership experience across both emerging products and established businesses.
Areas of Expertise
Enterprise Product & Business Leadership
Led a $21M+ P&L and a 50-person organization spanning Product, Engineering, Product Marketing, Solution Architecture, Professional Services, Customer Support, and Business Operations at Kyocera Document Solutions. Repositioned and simplified the product portfolio, launched new SaaS and AI-enabled capabilities, improved commercialization, and helped grow average annual revenue while increasing product adoption and renewals.
Healthcare & Life Sciences
Led product strategy and development across clinical data, digital health, decentralized clinical trials, medical imaging, safety, clinical coding, analytics, and interoperability at Medidata and Labcorp. Built and scaled products used by pharmaceutical companies, research organizations, clinical sites, and healthcare teams to manage complex clinical workflows and data.
AI, Data & Intelligent Products
Developed AI-enabled products across clinical coding, safety surveillance, analytics, document intelligence, workflow automation, decision support, and enterprise knowledge. Experience includes taking concepts from discovery and experimentation through MVP, validation, commercialization, and enterprise-scale adoption.
Commercialization & Growth
Built product strategies, pricing models, value propositions, go-to-market approaches, sales enablement programs, and portfolio strategies designed to improve adoption, recurring revenue, customer value, and profitability. The work has included both creating new products from 0→1 and scaling existing products from 1→N.
Organizations
Experience includes leadership and product work with the following organizations, as well as products and programs serving many of the world's largest pharmaceutical and life sciences organizations.
Kyocera Document Solutions
Labcorp
Fortrea
Medidata Solutions
Axtria
CBS
The College Board
Ready to put this experience to work?
Let's explore how advisory support can accelerate your product agenda.